Expenses of the organization Essay

Capitalism has been of great benefit to me as an individual due to the fact that it values political as well as economic freedom of an individual. Through allowing people to undertake various business activities, capitalism has allowed me to maximize on profit making. Capitalism does not limit the amount of wealth an individual can amass. Capitalism also ensures that my constitutional rights to own property are protected. The schemes of getting rich quickly in the capitalist world are some of the major disadvantages associated with capitalism. The driving force of these schemes is the employees who pay the business loans of organizations voting at work so as to regulate the property they are paying for (Downing p, 37). As an employee I have been paying for the expenses of the organization I work for, which are by far beyond the salary of employees. The capitalist world favors development as well as establishment of as many industries as possible an aspect which in the long run results in environmental degradation. The greatest losers of capitalism in the United States as well as the world are those who seem to have lost the battle for regulation of economic policies. These people include those who rely on agricultural capital. The winners of capitalism, on the pother hand, are those who invest in a variety of sectors including factories, companies, goods and services (Soto p, 114) Historical materialists, who are few, own so much wealth at the expense of the poor majority. The practice of materialists constitutes some of the reasons as to why poor people and poor countries remain poor whereas rich people and countries continue expanding their wealth. Materialists claim that they are not accountable to anyone, but to their stakeholders and therefore all their practices are focused at amassing as much wealth as possible rather than looking at the plight of common man (Misraa, Woodringa, and Merz p, 320). Work cited: Misraa, Joya. Woodringa, Jonathan. and Merz, Sabine. The globalization of care work: Neoliberal economic restructuring and migration policy, 2006, Vol 3: 3, 317 – 332 Soto, Hernando. The mystery of capital: why capitalism triumphs in the West and fails everywhere else, ISBN 0465016154: Basic Books, 2003 Downing, David. Capitalism, 2nd edn, ISBN 0431191808: Pearson Education, 2008

Media Industry

A REPORTSUBMITTED TOWARDS THE PARTIAL FULFILLMENTOF THE REQUIREMENTS OF TWO YEARS FULL-TIME POST GRADUATE DIPLOMA IN (BUSINESS) MANAGEMENT SUBMITTED BY: PUNIT GUPTA PROGRAMME: PGPM ROLLNO: 2K8/PGPM/B20 SESSION: 2007-09 ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES (NEW DELHI) ACKNOWLEDGEMENT The feeling of acknowledging something and expressing it in words are two different things altogether. It is our weakness, but we honestly admit that when we truly wish to express our warm gratitude and indebt ness towards somebody concerned, we are always at a loss of words. We gratefully take this opportunity to express our gratitude and indebtedness to our most able guide Mrs. NIDDHI TANDON for his active interest, timely encouragement, valuable suggestions and unceasing assistance and creative criticism at every stage of this project. We would like to thank our institute HT MEDIA LTD. for providing us with this opportunity to undertake this project. KRATIKA SINGH Table of Contents Chapter 1. Introduction 1. Backgound 2. Title of the Project 3. Rationale of Study Chapter II. Objectives & Scope of Study Chapter III. Review of Literature/Theoretical Perspectives Chapter IV. Research Methodology Chapters V, VI, —- Observations, Data Collection, Analysis, and Interpretation Chapter Findings Suggestions Conclusions Annextures Bibliography INTRODUCTION Mint is the business daily launched by HT Media Ltd. With the collaboration of the Wall Street Journal which is the most authoritative business daily in the world of newspaper for over 100 year. It is the world’s largest and most respected business news platform. The purpose behind mint was the robust growth of the Indian economy as is evident in the growing stock market. This long-term segment growth opened up an opportunity for a high quality daily newspaper. Although the business newspaper market was mainly dominated by economic times however there was a huge untapped potential for a high quality daily. And this is where HT, in collaboration with the Wall Street Journal, came out with HT Mint. Media Industry Media Industry comprises of newspaper, television, outdoor, magazine, radio, internet and cinema. Indian Media and Entertainment Industry have out performed the Indian Economy & is one of the fastest growing sectors in India. It is rising on the back of economic growth and rising income levels. The current size of the industry is estimated at $7. 7 billion and is expected to grow at a CAGR of 19% for the next 5 years. |Industry |2006 ($ Bn) |% share |’05-10 CAGR |FDI Limit | |TELEVISION |3. 7 |42% |24% |49% | |FILMED ENTERTAINMENT |1. |20% |18% |100% | |RADIO |O. 1 |1% |32% |20% | |MUSIC |0. 2 |2% |1% |100% | |LIVE ENTERTAINMENT |0. 2 |2% |18% |100% | |PRINT MEDIA |2. |30% |12% |100% | |OUT-OF-HOME MEDIA |0. 2 |3% |14% |100% | |INTERNET ADVERTISING |0. 0 |0% |50% |100% | Total media advertising (ad-spend) in India in 2004 was estimated by TAM Adex India at Rs. 118 billion. Print advertising accounted for the largest share with 46. 0%, followed by television with 41. %, outdoor advertising with 7. 0%, radio with 2. 0%, cinema advertising with 3. 0% and internet with 1%. Although print media in India (newspapers, magazines and niche publications) dominates ad-spend, newspapers’ share of the ad -spend fell as television gained, rising from approximately 40% in 2001 to 41% in 2004 (source: TAM Adex India). In 2004, print media ad-spend grew by 15% and television ad-spend grew by 13%, respectively, compared with 2003 (Source: TAM Adex India). Print media’s share of the ad-spend in India vis-a-vis television may now have stabilized. The apprehension about the print media being adversely affected by the advent of the Internet as a medium of sharing information seems to have been settled. While newspapers and magazines may have experienced some cannibalization by their digital equivalents, ad-spend in the print media has stabilized over the past few years. Set forth below is a chart that shows the ad-spend by media category in Asia/Pacific in 2000 through 2003. [pic] Indian Print Media The Indian newspaper industry is intensely competitive, with multiple national and regional players vying for a larger share of the readership, circulation and advertising market. A strong national brand combined with multi-city operations and a high level of content and product quality are emerging as the key differentiators, because it gives an opportunity to larger non-retail advertisers to reach out to multiple markets and high quality audiences at a low cost, while local advertisers can concentrate on city-specific advertising. Given these inherent advantages associated with having multi-city, large scale operations, the industry has begun to witness a phase of consolidation. We expect this process of consolidation to continue. The domestic industry at this time does not have foreign or multinational players operating, although that could happen in the future if and when the Government of India changes its foreign investment regulations and restrictions applicable to the print media segment. In addition to intra-segment competition, the Indian newsprint industry is also faced with the competition posed by other forms of media including television broadcasters, magazines, radio broadcasters and websites. Trends indicate that unlike in the global markets, print-ad spend is growing faster than electronic in India. In the calendar year 2005, print media ad- spend grew by 15% against 12% television as per Industry estimates. Contrary to global trends, both readership and circulation of newspapers are also growing in India. This strong growth trend for the Indian newspaper industry appears sustainable from medium-term perspective. Continued economic growth and increasing literacy is expected to enable players such as HT Media to be bigger beneficiaries in the event of any reversal in newsprint price trends. Newspaper readership in 2005 was 190 million (Source: NRS 2005), up from 165 million in 2003 (Source: NRS 2003). We believe that daily newspapers are increasingly being bought for their analysis of the news and current affairs and in this context, newspapers are gradually taking on the role of a magazine, thereby adversely impacting the magazine segment. FORMAT OF NEWSPAPER Most modern newspapers are in one of three sizes: 1) Broadsheets: 600  mm by 380  mm (23? by 15 inches), generally associated with more intellectual newspapers, although a trend towards â€Å"compact† newspapers is changing this. ) Tabloids: half the size of broadsheets at 380  mm by 300  mm (15 by 11? inches) and often perceived as sensationalist in contrast to broadsheets. Examples: The Sun, The National Enquirer, The National Ledger, The Star Magazine, New York Post, The Globe. 3) Berliner or Midi : 470  mm by 315  mm (18? by 12? inches) used by European papers such as Le Monde in France, La Stampa in Italy, El Pais in Spain and, since 12 September 2005, The Guardian in the United Kingdom. Newspapers are usually printed on inexpensive, off-white paper known as newsprint. Since the 1980s, the newspaper industry has largely moved away from lower-quality letterpress printing to higher-quality, four-color process, offset printing. In addition, desktop computers, word processing software, graphics software, digital cameras and digital prepress and typesetting technologies have revolutionized the newspaper production process. These technologies have enabled newspapers to publish color photographs and graphics, as well as innovative layouts and better design. To help their titles stand out on newsstands, some newspapers are printed on colored newsprint. For example, the Financial Times is printed on a distinctive salmon pink paper, and the Italian sports newspaper La Gazzetta Dello Sport is printed on pink paper. Sheffield’s weekly sports publication derives its name, the â€Å"Green ’Un†, from the traditional colour of its paper, while L'Equipe (formerly L’Auto) is printed on yellow paper. Both the latter promoted major cycling races and their newsprint colours were reflected in the colours of the jerseys used to denote the race leader; thus, the leader in the Giro d'Italia wears a pink jersey. Introduction to Indian Newspaper Industry Newspaper is the oldest and the most conventional method of giving news on a wide array of topics to the people at their doorstep. The newspaper industry at the global arena has come a long way from presenting news in black and white to adopting the most innovative of methods, including colored background and text, unique paper materials, etc to depict all kinds of news for readers. The Indian newspaper industry has the record of giving the most number of newspapers to the readers, both at the national as well as at the regional levels. One of the oldest newspapers of India, The Statesman was founded in 1818. It has been almost two centuries now since the inception of the oldest newspaper in the country. During this period, the Indian newspaper industry has achieved tremendous ground of success for various newspapers that are circulated throughout the country. The most unique fact of the Indian newspaper industry is that newspapers in various regional languages, Hindi, and English are published and circulated throughout the country. The Indian English newspaper sector is the most published and circulated lot in the Indian newspaper industry. With the newspaper industry as a viable platform for the proliferation of advertising and marketing of public relations, there has been witnessed an impressive explosion of newspapers at all levels. A typical Indian English newspaper serves as an ideal banner for companies who would look forward to advertise their products or services keeping in mind the strength of the readers nationwide. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning, it stands at an advantage of making its stand in full view of the massive number of readers. The more the readers or viewers of the advertisements, the more impact the advertisements have made in the minds of the people. An Indian English newspaper being the most read newspaper in the country, most of the companies highlighting their services and products for the citizens, targets these newspapers for the showcase . Newspapers act as the ideal method of public relations due to its strength as the best way of communication. About Ht Media Ltd Founded in 1924 when its flagship newspaper Hindustan Times was inaugurated by Mahatma Gandhi, HT Media (BSE, NSE) has today become one of India's largest media companies. With a combined daily circulation of 2. 25 million copies and a readership base of 14. 49 million readers, Hindustan Times (English) and Hindustan (Hindi) enjoy strong brand recognition among readers and advertisers, and are produced by an editorial team known for its quality, innovation and integrity. HT Media operates 17 printing facilities across India with an installed capacity of 1. million copies per hour. HT's internet business, under the HindustanTimes. com portal, is primarily a news website with 2 million unique visitors and 100 million page views per month, with a significant share of the traffic coming from outside India. As part of its expansion into electronic media, HT Media, through its subsidiary HT Music and Entertainment Company Ltd. , has entered the FM radio market in key Ind ian cities through a consulting partnership with Virgin Radio. The channel, Fever 104, is one of the most vibrant on the airwaves and is currently available in Delhi and Mumbai. HT Media has also launched a national business newspaper, Mint, with an exclusive agreement with Wall Street Journal to publish Journal branded news and information in India. HT Media reported 2007 annual revenue of $245 million. For the fiscal third quarter ended December 31, 2007, the company reported a 13% increase in revenue to $82 million and a 10% increase of profit after tax (PAT) to $9 million from the year-ago quarter. History Hindustan Times was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pt Madan Mohan Malayia and Master Tara Singh were among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri himself. K. M. Panikkar was its first Editor with Devdas Gandhi (son of Mahatma Gandhi) also on the editor's panel. The opening ceremony was performed by Mahatma Gandhi on September 15, 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Kichlu and Rubi Waston etc. It has its roots in the independence movement of the first half of the twentieth century. It was edited at times by many important people in India, including Devdas Gandhi (the son of Mahatma Gandhi) and Khushwant Singh. Ownership The Delhi-based English newspaper, Hindustan Times, is part of the KK Birla group and managed by Shobhana Bhartia, granddaughter of GD Birla. It is owned by HT Media Ltd. The KK Birla group at present owns 69 per cent stake in HT Media, currently valued at Rs 834 crore. When Bhartia joined Hindustan Times in 1986, she was the first woman chief executive of a national newspaper. [pic] [pic] [pic] Various brand working under HT media ltd. Hindustan Times: Hindustan Times, the flagship publication from the group, was inaugurated by Mahatma Gandhi in 1924 and has established its presence as a newspaper with editorial excellence and integrity. Today, Hindustan Times has a circulation of over 1. million and is the fastest growing mainline English newspaper in terms of readership. Hindustan Times, Delhi, is India's largest single-edition daily. In July 2005, Hindustan Times made a successful entry into the commercial capital of India – Mumbai. Hindustan Times is printed in nine centres including Bhopal, Chandigarh, Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi. Hindustan Times believes in continuous improvement and providing greater value to its readers and advertisers. It has set many a standards for its competitors and will continue to do so in the years to come. It is the first smart-age newspaper in India to evolve into a new international size – sleeker and smarter – which ensures enhanced ease of reading and convenient handling. In its endeavour to provide its readers with greater value, Hindustan Times has revamped its existing supplements and added new ones to its portfolio, offering a daily supplement catering to specific target audience. Supplements like Brunch are the first of their kind. The enlarged operations and enhanced look have also paid off with a substantial increase in circulation across the country [pic] Hindustan: Started in 1936 and with a readership of over 10. million, HT Media Ltd. ‘s Hindi daily, Hindustan, ranks as the 3rd most-read Hindi newspaper all over India. Edited by Ms Mrinal Pande, a noted journalist, academician and writer, Hindustan is known for its fair, unbiased and secular news reporting and analyses. The width and depth of Hindustan's editorial, including the newspaper's acclaimed supplements, is quite unparalleled in the Hindi language newspaper market. Hindustan is also the first and only vernacular newspaper to go all-colour in Delhi and other key markets. This has given Hindustan an un-paralleled edge over competition. The newspaper has four editions namely Delhi, Lucknow, Patna and Ranchi and nine print locations namely, Delhi, Lucknow, Varanasi, Patna, Muzzaffarpur, Bhagalpur, Ranchi, Dhanbad and Jamshedpur , chandigarh catering to the reading habits of a cross- section of audiences in varying age groups. Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the largest Hindi newspaper market, and where Hindustan was already the fastest growing Hindi daily. Three new editions have been launched (in Meerut, Agra, and Kanpur) in 2006, giving a further boost to its growth and reach within the state. Hindustan dominates in Bihar with an undisputed readership of over 6 million. Its reader base is twice the size of its nearest competitor in the Hindi daily market of Bihar and Jharkhand (NRS 2003 vs. 2005). With some very exciting expansion plans already underway, Hindustan is all set to become the leading Hindi newspaper in the country. Currently, the Delhi edition of Hindustan is also available online in epaper format. [pic] Consolidating presence in existing businesses Revenue growing regarding Hindustan is more than 30% every year Aggressive expansion of readership base Rapid expansion in UP, Punjab & bihar Successful new launches in UP †¦.. Meerut/Agra/Kanpur and chandigrah Encouraging consumer response to product Future plans Transferring Hindi business into a subsidiary Aggressive expansion strategy to market leader through UP, Uttranchal, MP and Punjab expansion HT NEXT: HT NEXT has everything that the youth ever wanted in a newspaper: sports news (great stories for English Premier League and Formula 1 nuts), nuggets on celebs (yes, even more colourful than Laloo Yadav), global and local news – in other words, Your world (which, incidentally, is Our version of the world too). There is even a political digest – Day In Politics- for those who want to go beyond the simpler, lighter matter, and seek to know which way the times are moving. Delhi, India and World are your dedicated pages for all the news that matters. Check out the daily science and nature section, Life, The Universe and Everything,or JLT for what's in these days. In case you are bitten by the writing bug, HT Next has the space and readership. Participate in daily debates if you like to lock horns on current affairs, post a message on Plug In if you wish to connect or simply dash off an original poem for My Space, if you have it in you. There are quizzes for those bent upon winning fabulous prizes, on e-mail or SMS! For the youth of India, this is Where It's At. Kadambini: With a long and celebrated history since its inception in 1960, this monthly Hindi magazine is a one-of-its-own-kind socio-cultural-literary journal. Kadambini is a monthly Hindi magazine published by HT Media Ltd. with a long and celebrated history of 44 years. It is a one-of-its-own-kind socio-cultural-literary magazine, which has survived the demise of many other Hindi magazines in the genre. Its first Editor was Late Shri Balkrishna Rao, a prominent Hindi writer. He was followed by Late Shri Ramanand Doshi, who was also a well-known literary figure, and during whose tenure Kadambini touched new heights. Its third Editor Shri Rajendra Awasthy was also a known literary figure. Mrs Mrinal Pande took charge as Editor in February 2003. Mrs Pande is a well-known and respected journalist and literary figure in Hindi, as well as English. Associate Editor Shri Vishnu Nagar is also a well-known figure in Hindi journalism and literature. Under Mrs Pande's able guidance and Associate Editor Shri Vishnu Nagar's leadership, Kadambini has scaled new heights of quality, readability and scientific approach. It is the only Hindi magazine which covers a wide range of subjects including literature, science, history, sociology, politics, films and sports with sincerity and popular appeal. Its every issue becomes a special issue as it focuses in-depth on one important and popular concern apart from its various regular features. It always prefers quality and readability over cheap, popular taste. Its new approach is widely appreciated by common readers as well as the enlightened sections of society. The magazine has created a new space for itself while retaining its old base. It is the only Hindi magazine, which guarantees that it will not compromise on family values. Kadambini is the only Hindi magazine which covers a wide range of subjects including literature, science, history, sociology, politics, films and sports with sincerity and popular appeal. Nandan: HT Media Ltd. ‘s children's magazine has a popular appeal both in India and abroad. Ever since its inception in 1964, Nandan has published more than ten thousand stories, three thousand poems, and thousands of other creative pieces during these 40 years. It has been very popular among children and their families in India and abroad. The magazine was started in November 1964 in the memory of Pandit Jawahar Lal Nehru, with its first issue being dedicated to the late Prime Minister. Nandan triumphs over its contemporaries because its stories are a combination of the best in both our traditional and modern cultural ethos. Nandan believes in shaping the mind and behaviour of our children in a positive way, and to challenge their minds by exposing them to new ideas for the world of science and technology. From its very inception, Nandan has been privileged to publish the stories, memoirs, excerpts, biographies and poems of many of the greats from the fields of literature and politics, some of whom are Dr Rajendra Prasad, Indira Gandhi, Gyani Zail Singh, V P Singh, Atal Bihari Vajpayee, A P J Abdul Kalam, Bhartendu Harishchandra, Premchand, Jaishankar Prasad, Bibhuti Bhushan Bandhopadhyaya, Mohan Rakesh, Kamleshwar, Amritlal Nagar, Ramdhari Singh Dinkar, Satyajit Ray, Bhishm Sahni, Ashapurna Devi, Vishnu Prabhakar, Harivansh Rai Bacchan, Shivani, Rajendra Yadav, Khushwant Singh, Krishna Sobti, Manohar Shyam Joshi, Mannu Bhandari, Mrinal pande, Mridula Garg, Taslima Nasrin, Jayant Vishnu Narlikar, Ramesh Dutt Sharma and Kuldeep Sharma. Nandan has published more than ten thousand stories, three thousand poems, and thousands of other creative pieces during these 40 years. It includes more than 400 world classics for children. Nandan has been conducting story-writing, painting, poetry and crossword contests regularly, which has encouraged lot of interest among children and helped to develop their creativity. Nandan gets more than 5000 responses monthly from all over India and abroad, which is in itself a record. Mint: A Business Daily From HT The purpose behind mint was the robust growth of the Indian economy as is evident in the growing stock market. This long-term segment growth opened up an opportunity for a high quality daily newspaper. Although the business newspaper market was mainly dominated by economic times however there was a huge untapped potential for a high quality daily. And this is where HT, in collaboration with the Wall Street Journal, came out with HT Mint. Our Promise International style Clarity : News to knowledge, knowledge to understanding Business of life Wall street Edge & world class editorial Exclusive column partners†¦Kellogg’s/Wharton/Jack Welch [pic] . ORGANIZATIONAL STRUCTURE OF HT MEDIA LIMITED DELHI [pic] Product profile of mint Mint: A paper that delivers refreshing clarity in business news. a unique inviting and uncluttered layout ensures that you reach the right audience in right environment. Powerful Lineage Regarding Mint 1} The Wall Street Journal: In India Mint is the business daily launched by HT Media Ltd. With the collaboration of the Wall Street Journal which is the most authoritative business daily in the world of newspaper for over 100 year. It is the world’s largest and most respected business news platform Features of Mint 1} Available for six days a week gives you clear ,relevant and well analyzed Indian as well as international business news . 2} Quick Scan – Act as summary of the key stories of the day with the index of company and people 3} Leading the News – A detailed perspective on key news and policy decision affecting business. } Corporate News – Financial results mergers acquisitions and everything that buzzing around the corporate corridors. 5} Economy and Politics: Targeted at decision makers, policies and politics that impact business. 6} Market and Media: Best to know latest on consumer behaviors and trends, innovation in media space. 7} On Advertising: Must read for Advertising and market professionals 8} Commodities: Pictorially depicts impact of weather on 4 major commodities of the day. 9} Management: Carries a legal column by AZB and partners, advocates and solicitors, fortnightly column on career. 10} Venture Capital: Get to know the latest venture capital action also get latest on private equity deals with Thomson financial deal counter. 1} The Wall Street Journal: Global news from the largest business publication in the world. 12} Money Matters: Summary of Market & Financial news from India & world plus news and column explaining market movement. 13} 2 pages of views that gives us a complete perspective on issues that matter. Mint on Saturdays A} Last Week . Next Week : Update on what happened last week and what will make difference in the coming week. B} Lounge : Read exclusive columns by Vir Sanghvi and Shoba Narayan and all about book’s , trends , travel and technology , paintin g and health and every Saturday columns by Jared Sandberg . style pursuits , insider play ,business lounge ,cover ,travel ,books, flavors. C} Mint Market Watch : Pull out from Tuesday to Saturday with the largest listing of mutual fund in business daily. On Monday mint have campaign on strategy , marketing advertising and management and column by Jack and Suzy Welch. Articles from Kellog , Oxford and Wharton . Readership and Circulation Profile of Mint. Second largest business daily in Delhi and Mumbai on readership basis . On an average Mint have Circulation of 100000 copies per day in Delhi, Mumbai , Bangalore , Chandigarh and Pune. The Mint have exclusively its presence in all major airlines, airports and 5 star hotels in Mumbai , Delhi and all premium clubs, restaurants etc. Mint as an ideal platform for advertising : Benefits that an advertiser could derive from advertising there product in Mint are . A} Reaches the right target audience. B} The Berliner format and clean layout ensures that advertisement is get noticed in more better way. C} Innovative and flexible advertising options. Types of advertisement in Mint are. a. Corporate Advertisement. b. Lifestyle Brands . c. Airlines d. Mint is a great hit between consumer durables . e. A hit among the real estate and infrastructure advertisers. f. Hit in automobile industry. g. And also acts as a leading platform for financial announcements. TITLE OF THE PROJECT THE STUDY OF CHANGE IN COMSUMER PREFERENCE DUE TO PROMOTIONAL STRETAGIES FOR ENGLISH NEWS PAPER IN SOUTH DELHI WITH PREFERENCE TO HINDUSTAN TIMES RATIONALE OF STUDY ? To RESEARCH PLAN Source of Data : Primary data, Secondary data Research Approach: Survey Research Instrument: Questionnaire RESEARCH OBJECTIVE ? To know about the consumers of mint. ? To know about what influence a customer and what way they select a particular business newspaper. ? To study current market scenario of mint. ? To know there competitors and key challenges. ? To know about preferences of costumer. Research Design Research design is different from the method by which data are collected. Many research methods texts confuse research designs with methods. It is not uncommon to see research design treated as a mode of data collection rather than as a logical structure of the inquiry. But there is nothing intrinsic about any research design that requires a particular method of data collection. Although cross-sectional surveys are frequently equated with questionnaires and case studies are often equated with participant observation (e. g. Whyte's Street Corner Society, 1943), data for any design can be collected with any data collection method (Figure 1. 5). How the data are collected is irrelevant to the logic of the design. Failing to distinguish between design and method leads to poor evaluation of designs. Equating cross-sectional designs with questionnaires, or case studies with participant observation, means that the designs are often evaluated against the strengths and weaknesses of the method rather than their ability to draw relatively unambiguous conclusions or to select between rival plausible hypotheses. Types Of Research Design Descriptive research Although some people dismiss descriptive research as `mere description', good description is fundamental to the research enterprise and it has added immeasurably to our knowledge of the shape and nature of our society. Descriptive research encompasses much government sponsored research including the population census, the collection of a wide range of social indicators and economic information such as household expenditure patterns, time use studies, employment and crime statistics and the like. Descriptions can be concrete or abstract. A relatively concrete description might describe the ethnic mix of a community, the changing age pro ®le of a population or the gender mix of a workplace. Alternatively the description might ask more abstract questions such as `Is the level of social inequality increasing or declining? ‘, `How secular is society? ‘ or `How much poverty is there in this community? ‘ Accurate descriptions of the level of unemployment or poverty have historically played a key role in social policy reforms (Marsh, 1982). By demonstrating the existence of social problems, competent description can challenge accepted assumptions about the way things are and can provoke action. Good description provokes the `why' questions of explanatory research. If we detect greater social polarization over the last 20 years (i. e. the rich are getting richer and the poor are getting poorer) we are forced to ask `Why is this happening? ‘ But before asking `why? ‘ we must be sure about the fact and dimensions of the phenomenon of increasing polarization. It is all very well to develop elaborate theories as to why society might be more polarized now than in the recent past, but if the basic premise is wrong (i. e. ociety is not becoming more polarized) then attempts to explain a non-existent phenomenon are silly. Of course description can degenerate to mindless fact gathering or what C. W. Mills (1959) called `abstracted empiricism'. There are plenty of examples of unfocused surveys and case studies that rep ort trivial information and fail to provoke any `why' questions or provide any basis for generalization. However, this is a function of inconsequential descriptions rather than an indictment of descriptive research itself. Explanatory research Explanatory research focuses on why questions. For example, it is one thing to describe the crime rate in a country, to examine trends over time or to compare the rates in different countries. It is quite a different thing to develop explanations about why the crime rate is as high as it is, why some types of crime are increasing or why the rate is higher in some countries than in others. The way in which researchers develop research designs is fundamentally affected by whether the research question is descriptive or explanatory. It affects what information is collected. For example, if we want to explain why some people are more likely to be apprehended and convicted of crimes we need to have hunches about why this is so. We may have many possibly incompatible hunches and will need to collect information that enables us to see which hunches work best empirically. Answering the `why' questions involves developing causal explanations. Causal explanations argue that phenomenon Y (e. g. income level) is affected by factor X (e. g. gender). Some causal explanations will be simple while others will be more complex. For example, we might argue that there is a direct effect of gender on income (i. e. simple gender discrimination) (Figure 1. 1a). We might argue for a causal chain, such as that gender affects choice of eld of training which in turn affects. Causal People often confuse correlation with causation. Simply because one event follows another, or two factors co-vary, does not mean that one causes the other. The link between two events may be coincidental rather than causal. There is a correlation between the number of  ®re engines at a  ®re and the amount of damage caused by the  ®re (the more  ®re engines the more damage). Is it therefore reasonable to conclude that the number of  ®re engines causes the amount of damage? Clearly the number of  ®re engines and the amount of damage will both be due to some third factor  ± such as the seriousness of the  ®re. Similarly, as the divorce rate changed over the twentieth century the crime rate increased a few years later. But this does not mean that divorce causes crime. Rather than divorce causing crime, divorce and crime rates might both be due to other social processes such as secularization, greater individualism or poverty. Why to select Descriptive Research Design? Descriptive studies are also called observational, because you observe the subjects without otherwise intervening. The simplest descriptive study is a case, which reports data on only one subject; examples are studies of an outstanding athlete or of an athlete with an unusual injury. Descriptive studies of a few cases are called case series. In cross-sectional studies variables of interest in a sample of subjects are assayed once and analyzed. In prospective or cohort studies, some variables are assayed at the start of a study (e. g. dietary habits), then after a period of time the outcomes are determined (e. g. incidence of heart disease). Another label for this kind of study is longitudinal, although this term also applies to experiments. Case-control studies compare cases (subjects with a particular attribute, such as an injury or ability) with controls (subjects without the attribute); comparison is made of the exposure to something suspected of causing the cases, for example volume of high intensity training, or number of cigarettes smoked per day. Case-control studies are also called retrospective, because they focus on conditions in the past that might cause subjects to become cases rather than controls. A common case-control design in the exercise science literature is a comparison of the behavioral, psychological or anthropometric characteristics of elite and sub-elite athletes: you are interested in what the elite athletes have been exposed to that makes them better than the sub-elites. Another type of study compares athletes with sedentary people on some outcome such as an injury, disease, or disease risk factor. Here you know the difference in exposure (training vs no training), so these studies are really cohort or prospective, even though the exposure data are gathered retrospectively at only one time point. They are therefore known as historical cohort studies. We are working in a very wide area so we need to observe the facts in their actual condition, so we are using Descriptive Research. Sampling You almost always have to work with a sample of subjects rather than the full population. But people are interested in the population, not your sample. To generalize from the sample to the population, the sample has to be representative of the population. The safest way to ensure that it is representative is to use a random selection procedure. You can also use a stratified random sampling procedure, to make sure that you have proportional representation of population subgroups (e. g. sexes, races, regions). Selection bias occurs when the sample is not representative of the population. More accurately, a sample statistic is biased if the expected value of the statistic is not equal to the value of the population statistic. (The expected value is the average value from many samples drawn using the same sampling method. A typical source of bias in population studies is age or socioeconomic status: people with extreme values for these variables tend not to take part in the studies. Thus a high compliance (the proportion of people approached who end up as subjects) is important in avoiding bias. Journal editors are usually happy with co mpliance rates of at least 70%. Failure to randomize subjects to control and treatment groups in experiments can also produce bias: if you let people select themselves into the groups, or if you select the groups in any way that makes one group different from another, then any result you get might reflect the group difference rather than an effect of the treatment. For this reason, it's important to randomly assign subjects in a way that ensures the groups are balanced in terms of important variables that could modify the effect of the treatment (e. g. age, gender, physical performance). Randomize subjects to groups as follows: rank-order the subjects on the basis of the variable you most want to keep balanced (e. g. physical performance); split the list up into pairs (or triplets for three treatments, etc. ); assign subjects in each pair to the treatments by flipping a coin; check the mean values of your other variables in the two groups, and reassign randomly chosen pairs to balance up these mean values. Human subjects may not be happy about being randomized, so you need to state clearly that it is a condition of taking part. Types Of Sampling Random sampling Random, or probability sampling, gives each member of the target population a known and equal probability of selection. The two basic procedures are: 1 the lottery method, e. g. picking numbers out of a hat or bag 2 the use of a table of random numbers. Systematic sampling Systematic sampling is a modification of random sampling. To arrive at a systematic sample we simply calculate the desired sampling fraction, e. g. if there are 100 distributors of a particular product in which we are interested and our budget allows us to sample say 20 of them then we divide 100 by 20 and get the sampling fraction 5. Thereafter we go through our sampling frame selecting every 5th distributor. In the purest sense this does not give rise to a true random sample since some systematic arrangement is used in listing and not every distributor has a chance of being selected once the sampling fraction is calculated. However, because there is no conscious control of precisely which distributors are selected, all but the most pedantic of practitioners would treat a systematic sample as though it were a true random sample. Systematic sampling as applied to a survey of retailers |Systematic sampling | |Population = 100 Food Stores | |Sample desired = 20 Food Stores | |a. Draw a random number 1-5. | |b. Sample every Xth store. | |Sample |Numbered Stores | |1 |1, |6, |11, |16, |21†¦ |96 | |2 |2 |7, |12 |17, |22†¦ |97 | 3 |3, |8, |13 |18, |23†¦ |98 | |4 |4, |9, |14 |19, |24†¦ |99 | |5 |5, |10, |15, |20, |25†¦ |100 | Stratified samples Stratification increases precision without increasing sample size. Stratification does not imply any departure from the principle s of randomness it merely denotes that before any selection takes place, the population is divided into a number of strata, then random samples taken within each stratum. It is only possible to do this if the distribution of the population with respect to a particular factor is known, and if it is also known to which stratum each member of the population belongs. Examples of characteristics which could be used in marketing to stratify a population include: income, age, sex, race, geographical region, possession of a particular commodity. Stratification can occur after selection of individuals, e. g. if one wanted to stratify a sample of individuals in a town by age, one could easily get figures of the age distribution, but if there is no general population list showing the age distribution, prior stratification would not be possible. What might have to be done in this case at the analysis stage is to correct proportional representation. Weighting can easily destroy the assumptions one is able to make when interpreting data gathered from a random sample and so stratification prior to selection is advisable. Random stratified sampling is more precise and more convenient than simple random sampling. When stratified sampling designs are to be employed, there are 3 key questions which have to be immediately addressed: 1 The bases of stratification, i. e. what characteristics should be used to subdivide the universe/population into strata? 2 The number of strata, i. e. how many strata should be constructed and what stratum boundaries should be used? 3 Sample sizes within strata, i. e. how many observations should be taken in each stratum? Bases of stratification Intuitively, it seems clear that the best basis would be the frequency distribution of the principal variable being studied. For example, in a study of coffee consumption we may believe that behavioural patterns will vary according to whether a particular respondent drinks a lot of coffee, only a moderate amount of coffee or drinks coffee very occasionally. Thus we may consider that to stratify according to â€Å"heavy users†, â€Å"moderate users† and â€Å"light users† would provide an optimum stratification. However, two difficulties may arise in attempting to proceed in this way. First, there is usually interest in many variables, not just one, and stratification on the basis of one may not provide the best stratification for the others. Secondly, even if one survey variable is of primary importance, current data on its frequency is unlikely to be available. However, the latter complaint can be attended to since it is possible to stratify after the data has been completed and before the analysis is undertaken. The only approach is to create strata on the basis of variables, for which information is, or can be made available, that are believed to be highly correlated with the principal survey characteristics of interest, e. g. age, socio-economic group, sex, farm size, firm size, etc. In general, it is desirable to make up strata in such a way that the sampling units within strata are as similar as possible. In this way a relatively limited sample within each stratum will provide a generally precise estimate of the mean of that stratum. Similarly it is important to maximise differences in stratum means for the key survey variables of interest. This is desirable since stratification has the effect of removing differences between stratum means from the sampling error. Total variance within a population has two types of natural variation: between-strata variance and within-strata variance. Stratification removes the second type of variance from the calculation of the standard error. Suppose, for example, we stratified students in a particular university by subject speciality – marketing, engineering, chemistry, computer science, mathematics, history, geography etc. and questioned them about the distinctions between training and education. The theory goes that without stratification we would expect variation in the views expressed by students from say within the marketing speciality and between the views of marketing students, as a whole, and engineering students as a whole. Stratification ensures that variation between strata does not enter into the standard error by taking account of this source in drawing the sample. Number of strata The next question is that of the number of strata and the construction of stratum boundaries. As regards number of strata, as many as possible should be used. If each stratum could be made as homogeneous as possible, its mean could be estimated with high reliability and, in turn, the population mean could be estimated with high precision. However, some practical problems limit the desirability of a large number of strata: 1 No stratification scheme will completely â€Å"explain† the variability among a set of observations. Past a certain point, the â€Å"residual† or â€Å"unexplained† variation will dominate, and little improvement will be effected by creating more strata. 2 Depending on the costs of stratification, a point may be reached quickly where creation of additional strata is economically unproductive. If a single overall estimate is to be made (e. g. the average per capita consumption of coffee) we would normally use no more than about 6 strata. If estimates are required for population subgroups (e. g. by region and/or age group), then more strata may be justified. Sample sizes within strata Proportional allocation: Once strata have been established, the question becomes, â€Å"How big a sample must be drawn from each? † Consider a situation where a survey of a two-stratum population is to be carried out: |Stratum |Number of Items in Stratum | |A |10,000 | |B |90,000 | If the budget is fixed at $3000 and we know the cost per observation is $6 in each stratum, so the available total sample size is 500. The most common approach would be to sample the same proportion of items in each stratum. This is termed proportional allocation. In this example, the overall sampling fraction is: [pic] Thus, this method of allocation would result in: Stratum A (10,000 ? 0. 5%) = 50 Stratum B (90,000 ? 0. 5%) = 450 The major practical advantage of proportional allocation is that it leads to estimates which are computationally simple. Where proportional sampling has been employed we do not need to weight the means of the individual stratum when calculating the overall mean. So: [pic]sr = W1[pic]1 + W2 [pic]2 + W3 [pic]3+ – – – Wk [pic]k Optimum allocation: Proportional allocation is advisable when all we know of the strata is their sizes. In situations where the standard deviations of the strata are known it may be advantageous to make a disproportionate allocation. Suppose that, once again, we had stratum A and stratum B, but we know that the individuals assigned to stratum A were more varied with respect to their opinions than those assigned to stratum B. Optimum allocation minimises the standard error of the estimated mean by ensuring that more respondents are assigned to the stratum within which there is greatest variation. Quota sampling Quota sampling is a method of stratified sampling in which the selection within strata is non-random. Selection is normally left to the discretion of the interviewer and it is this characteristic which destroys any pretensions towards randomness. Quota v random sampling The advantages and disadvantages of quota versus probability samples has been a subject of controversy for many years. Some practitioners hold the quota sample method to be so unreliable and prone to bias as to be almost worthless. Others think that although it is clearly less sound theoretically than probability sampling, it can be used safely in certain circumstances. Still others believe that with adequate safeguards quota sampling can be made highly reliable and that the extra cost of probability sampling is not worthwhile. Generally, statisticians criticise the method for its theoretical weakness while market researchers defend it for its cheapness and administrative convenience. Main arguments against: Quota sampling It is not possible to estimate sampling errors with quota sampling because of the absence of randomness. Some people argue that sampling errors are so small compared with all the other errors and biases that enter into a survey that not being able to estimate is no great disadvantage. One does not have the security, though, of being able to measure and control these errors. 2 The interviewer may fail to secure a representative sample of respondents in quota sampling. For example, are those in the over 65 age group spread over all the age range or clustered around 65 and 66? 3 Social class controls leave a lot to the interviewer's judgement. 4 Strict control of fieldwork is more difficult, i. e. id interviewers place respondents in groups where cases are needed rather than in those to which they belong. Main arguments for: quota sampling 1 Quota sampling is less costly. A quota interview on average costs only half or a third as much as a random interview, but we must remember that precision is lost. 2 It is easy administratively. The labour of random selection is avoided, and so are the headaches of non-contact and callbacks. 3 If fieldwork has to be done quickly, perhaps to reduce memory errors, quota sampling may be the only possibility, e. g. to obtain immediate public reaction to some event. 4. Quota sampling is independent of the existence of sampling frames. Cluster and multistage sampling Cluster sampling: The process of sampling complete groups or units is called cluster sampling, situations where there is any sub-sampling within the clusters chosen at the first stage are covered by the term multistage sampling. For example, suppose that a survey is to be done in a large town and that the unit of inquiry (i. e. the unit from which data are to be gathered) is the individual household. Suppose further that the town contains 20,000 households, all of them listed on convenient records, and that a sample of 200 households is to be selected. One approach would be to pick the 200 by some random method. However, this would spread the sample over the whole town, with consequent high fieldwork costs and much inconvenience. (All the more so if the survey were to be conducted in rural areas, especially in developing countries where rural areas are sparsely populated and access difficult). One might decide therefore to concentrate the sample in a few parts of the town and it may be assumed for simplicity that the town is divided into 400 areas with 50 households in each. A simple course would be to select say 4 areas at random (i. e. 1 in 100) and include all the households within these areas in our sample. The overall probability of selection is unchanged, but by selecting clusters of households, one has materially simplified and made cheaper the fieldwork. A large number of small clusters is better, all other things being equal, than a small number of large clusters. Whether single stage cluster sampling proves to be as statistically efficient as a simple random sampling depends upon the degree of homogeneity within clusters. If respondents within clusters are homogeneous with respect to such things as income, socio-economic class etc. , they do not fully represent the population and will, therefore, provide larger standard errors. On the other hand, the lower cost of cluster sampling often outweighs the disadvantages of statistical inefficiency. In short, cluster sampling tends to offer greater reliability for a given cost rather than greater reliability for a given sample size. Multistage sampling The population is regarded as being composed of a number of first stage or primary sampling units (PSU's) each of them being made up of a number of second stage units in each selected PSU and so the procedure continues down to the final sampling unit, with the sampling ideally being random at each stage. The necessity of multistage sampling is easily established. PSU's for national surveys are often administrative districts, urban districts or parliamentary constituencies. Within the selected PSU one may go direct to the final sampling units, such as individuals, households or addresses, in which case we have a two-stage sample. It would be more usual to introduce intermediate sampling stages, i. e. administrative districts are sub-divided into wards, then polling districts. Area sampling Area sampling is basically multistage sampling in which maps, rather than lists or registers, serve as the sampling frame. This is the main method of sampling in developing countries where adequate population lists are rare. The area to be covered is divided into a number of smaller sub-areas from which a sample is selected at random within these areas; either a complete enumeration is taken or a further sub-sample. Aerial sampling [pic] A grid, such as that shown above, is drawn and superimposed on a map of the area of concern. Sampling points are selected on the basis of numbers drawn at random that equate to the numbered columns and rows of the grid. If the area is large, it can be subdivided into sub-areas and a grid overlayed on these. Figure 7. 4 depicts the procedures involved. As in figure 7. 3 the columns and rows are given numbers. Then, each square in the grid is allocated numbers to define grid lines. Using random numbers, sampling points are chosen within each square. Figure 7. 4 gives an impression of the pattern of sampling which emerges. Why to select Area Sampling? Since it is generally impossible to study an entire population (every individual in a country, all college students, every geographic area, etc. ), researchers typically rely on sampling to acquire a section of the population to perform an experiment or observational study. It is important that the group selected be representative of the population, and not biased in a systematic manner. For this reason, randomization is typically employed to achieve an unbiased sample. There may often be factors which divide up the population into sub-populations (groups / strata) and we may expect the measurement of interest to vary among the different sub-populations. This has to be accounted for when we select a sample from the population in order that we obtain a sample that is representative of the population. This is achieved by stratified sampling. A stratified sample is obtained by taking samples from each stratum or sub-group of a population. When we sample a population with several strata, we generally require that the proportion of each stratum in the sample should be the same as in the population. Stratified sampling techniques are generally used when the population is heterogeneous, or dissimilar, where certain homogeneous, or similar, sub-populations can be isolated (strata). Simple random sampling is most appropriate when the entire population from which the sample is taken is homogeneous. Some reasons for using stratified sampling over simple random sampling are: a) the cost per observation in the survey may be reduced; b) estimates of the population parameters may be wanted for each sub-population; c) increased accuracy at given cost. . Research Findings Q. 1. Do you read Newspaper? a) Yes (b) No Number of people reading news paper. [pic] Q. 2. Which newspaper do you read? (a) Yes (b)No [pic] APPENDICES Questionnaire 1) Do you read Newspaper? (a) Yes (b) No 2) Which newspaper do you read? (a) Yes (b)No 3) Which bu siness newspaper do you read? (a) MINT (b) ET (c) Business Express (d) Others i. Specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4) Please rate the Mint, ET and other on the basis of 1 to 5 scale a. MINT ET Other (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b. Quality†¦.. 9, a) Quality†¦.. 9, a) Quality†¦Ã¢â‚¬ ¦ c. Price †¦.. , b) Price †¦.. 9, b) Price †¦Ã¢â‚¬ ¦. d. Service †¦. 8, c) Service†¦. 8, c) Service†¦Ã¢â‚¬ ¦ e. Offer †¦Ã¢â‚¬ ¦ 9, d) Offer †¦.. 7, d) Offer †¦Ã¢â‚¬ ¦. 5) Which type of news do you like most in the newspaper? (a) Political News (b) Business News (c) Page 3 (d) Others 6) Do you like the Promotional programs? (a)Yes (b)No 7) Which promotional program attracts you more? a) Related to monetary terms b) Giving more attention for changing quality of news according to you 8) Do you ever taken any newspaper by promotional offers? (a)Yes (b)No 9) Which promotional offer do you like most? a)Short term (b)Long term 10) Have you ever trie d a new newspaper due to promotional offer? (a)Yes (b)No 11) Does offer giving newspapers satisfies your news needs? (a)Yes (b)No 12) Would you like to continue the newspaper without offer? (a)Yes (b)No (c)Looking for further offers ———————– RESIDENT EDITOR BHAGALPUR RESIDENT EDITOR VARANASI RESIDENT EDITOR RANCHI RESIDENT EDITOR PATNA RESIDENT EDITOR LUCKNOW EXECUTIVE EDITOR KADAMBINI EXECUTIVE EDITOR NANDAN RESIDENT EDITOR HINDUSTAN DELHI V. P. -LEGAL, TAX & CO. SECRETARY BUSINESS HEAD -SOUTH AND WESST CHIEF MARKETING OFFICER BUSINESS HEAD-NORTH & STRATEGIC MARKETING BUSINESS HEAD, BUSINESS PAPER HEAD BUSINESS EXCELENCE CHIEF FINANCIAL OFFICER CHIEF EDITOR BUSINESS PAPER HEAD RADIO HEAD-KEY MARKETING SOLUTION & EVENT HEAD INTERNET BUSINESS EXECUTIVE DIRECTOR OPERATION & HUMAN RESOURCE EXECUTIVE DIRECTOR MEDIA MARKETING & CIRCULATION GROUP EDITOR HINDUSTAN ADVISORY EDITORIAL DIRECTOR MANAGING EDITOR, HINDUSTAN TIMES CEO HT MEDIA LTD. VICE CHAIRPERSON & EDITORIAL DIRECTOR 125 Metro now JV with BCCL Delhi Mumbai Bangalore Kolkata Leadership Luxury Others Delhi Mumbai Bangalore Bihar Jharkhand UP Delhi Punjab Uttranchal Mumbai Chandigarh Bhopal Jalandar Varanasi Mujafarpur Bhagalpur Kanpur Dehradoon Noida Banglore Lucknow Patna Ranchi Kolkata Hindustanimes. com Hindustan. com HTCricket. com Livemint. com Shine. com Radio (Virgin) Events Mint (WSJ) Hindustan Hindustan Times Internet Print HT Media SR. EXECUTIVE (CENTER WISE) SR. EXECUTIVE (CENTER WISE) SR. EXECUTIVE (CENTER WISE) SR. EXECUTIVE (CENTER WISE) ASSISTANT MANAGER ASSISTANT MANAGER DEPUTY MANAGER AREA WISE CATEGORY WISE REPORTERS SUB- EDITOR CHIEF-EDITOR LOGISTICS WORKERS ASSISTANT MANAGER CIRCULATION DEPARTMENT MANAGER SALES SUBSCRIPTION DEPARTMENT PRODUCTION MANAGER EDITORIAL DEPARTMENT MEDIA MARKETING D G M SALES BUSINESS HEAD NORTH

Cask Of Amontillado By Edgar Allan Poe

Cask Of Amontillado By Edgar Allan Poe The story of â€Å"The Cask of Amontillado† by Edgar Allan Poe is full of conflict from beginning to end. The narrator of this story does not reveal why such a conflict exists other than to say someone has impugned his honor. Poe makes use of irony, symbolism among other linguistics means to tell a revenge story under Montresor’s, the murderer, view and ideas. Even knowing the narrator is not reliable and he probably is mad, the reader stands on his side from the beginning to the end of the conflict. This article will try to analyze the tools used by Poe to create this short story. The Style of Poe in â€Å"The cask of amontillado† Strengthening readers’ comprehension of his writing is also a key function of the imagery Poe uses. The variety of stylistic devices used by Poe to create the atmosphere of horror and terror includes the setting, one of the things the author uses to paint a dark and gloomy picture in the reader’s mind. For example: as de scribed by him in the beginning of the short story â€Å"It was about dusk, one evening during the supreme madness of the carnival seasonà ¢Ã¢â€š ¬Ã‚ ¦Ã¢â‚¬  or like in this paragraph: â€Å"At the most remote end of the crypt there appeared another less spacious. Its walls had been lined with human remains, piled to the vault overhead, in the fashion of the great catacombs of Paris. Three sides of this interior crypt were still ornamented in this manner. From the fourth side the bones had been thrown down, and lay promiscuously upon the earth, forming at one point a mound of some size. Within the wall thus exposed by the displacing of the bones, we perceived a still interior crypt or recess, in depth about four feet, in width three, in height six or seven. It seemed to have been constructed for no especial use within itself, but formed merely the interval between two of the colossal supports of the roof of the catacombs, and was backed by one of their circumscribing walls of so lid granite†. Imagery in Poe’s style of writing clearly involves readers in the story, and his use of complex vocabulary ensures that readers understand his themes and implications. The use of symbolism is what makes Poe’s short story even more interesting. Symbolism, according to the The Dictionary of Literary Terms, is an object, person, idea, etc. used in a literary work, film, etc., to stand for or suggest something else with which it is associated either explicitly or in some more subtle way. It may not be clear for some readers, but in â€Å"The Cask of Amontillado† the fight between two social class conflict and the aristocratic social codes is very well pictured. Montresor meets Fortunato â€Å"as if by chance† when it is clear that Montresor already of Fortunato’s attendance during the Carnival celebration at a banquet. When Montresor leads the intoxicated Fortunato into the blind wall in the subterranean passages of Montresorâ€℠¢s family grave and takes him prisoner, he already has mortar and trowel prepared for walling up his victim. Since Fortunato had given Montresor a Masonic sign and asked him if he were a Mason, a question which response was that Fortunato was nothing more than a real stone mason and the murderer laughingly showed the real trowel he had with him, it can also be a humorous imitation of the French Freemasonry, whose motto was â€Å"libertà ©, à ©galità ©, fraternità ©.†

The Development of Travel and Tourism On Mozambique Literature review

The Development of Travel and Tourism On Mozambique - Literature review Example In order to attain this end, the following objectives will be explored: This literature review critically evaluates and analyses elements and aspects of tourism development and how it can be applied to an African country – Mozambique. The study will critique various elements of the current situation of tourism which is steeped in mass tourism and provide an exegesis on the future development of tourism by integrating sustainable tourism and other approaches of tourism planning and development. Tourism is widely viewed as the movement of persons from their normal place of habitation to another place for a range of activities within a short period of time (Beaver, 2013). This include various activities like vacationing, leisure travel and business travel with the view of staying in a new environment and visiting places of interest (Varley, et al., 2013). Tourism provides some kind of leisure and relaxation to individuals in a given area. In the larger scope, tourism is a process through which local businesses in a tourist destination are likely to sell their products and services to persons from other countries (Wehrli, et al., 2013). This brings about some form of foreign exchange that can be used to develop a given nation or community. The differences in the way tourism benefits and revenues are distributed relates to the arrangements in the community or society. This difference is highly accentuated in relation to the tourism approach used in a community – whether there is a mass tourism system or an alternative tourism system. Sustainable tourism developed as a part of sustainable development which is a concept that examines the moderate and reasonable usage of the earth’s resources in order to ensure that future generations will also benefit from the earth’s resources (Miller & Twining-Ward, 2013; Pigram & Wahab, 2014; Pender & Sharpley, 2012).

How spiritual and religious guides can influence the pursuit of Essay

How spiritual and religious guides can influence the pursuit of happiness - Essay Example Despite scholars presenting different definitions and causes of happiness, it is evident that the religious and spiritual perspective carries the weight towards achievement of happiness while compared to other major factors like wealth (Quinn,  2014). That has as a result made various individuals to attach spiritual and religious connotations to happiness. As such, how spiritual and religious guides can influence a person’s pursuit of happiness.The thesis of the paper seeks to outline different measures that can be implemented in order to achieve happiness.Although there is no universal definition of happiness, it can be seen that spiritual and religious guidescanconnected to spirituality. Many people struggle to search for happiness and there are many connotations attached to this concept particularly the aspect of spirituality. Individuals constantly sought for economic gains to satisfy their happiness and despite the level of economic power, happiness seems to evade these people. That serves as a clear identification that achievement of happiness is far beyond the economic strength of an individual. It results from the fact that happiness fails to possess an economic value (Borchard,  2011). There are some religious people who believe that only eternal spiritual happiness is possible after death. However, despite such believe that real happiness will result upon death; these believers live a religious and spiritual life on earth that translate to happiness before death strikes. The reason behind achieving happiness during their lifetime is attributed to the conception that real happiness lies on the wait. Some individuals have identified India as a potential sour ce of happiness. Although India has numerous negative traits associated with the rapid rate of industrialization, high population, and the lack of proper waste management, it remains a center for finding happiness.Apart from

Advanced human resource Essay Example | Topics and Well Written Essays - 2250 words

Advanced human resource - Essay Example In 2014, Toyota has a net capital of 397.05 billion yen and it has 338,875 employees operating for accomplishing the organisational objectives (Toyota Motor Corporation, 2015). Toyota has been operating with highest market share in the world in the present day context. The company is also identified to be one of the largest companies in terms of revenue. Human Resource Department of the company has been identified to be facing Human Resource (HR) issues, which has been adversely affecting the operations of the business to a certain extent. For a company, human resource is ascertaining to be the main asset to develop and grow, as human resource facilitates in performing operations in accordance with organisational objective (Ekshan & Othman, 2009). The three HR issues faced by the company include training, negative behaviour, and employee engagement and commitment (Austenfeld, 2006). For making the employee perfect and efficient, effective training is needed to be provided, so that the employees are able to perform their tasks effectively and efficiently for accomplishing organisational objectives. Providing better training to the employees of the company helps in building up the right skills and knowledge of the subsequent products that are to be offered for meeting the preferences of the customers. Training is an important aspect for motivating as well as developing the competency of the employees, so that the employees are able to perform their operations on the basis of organisational needs. The objective of training involves mostly acquisition of knowledge needed for the staff to perform their function in a better way (Dyer, 2008). Negative behaviour in the organisation could affect the growth of the company. In addition, it affects the productivity and profitability of the organisation. In the organisation, the employees develop negative behaviour at the time

Child Brides Essay Example | Topics and Well Written Essays - 500 words

Child Brides - Essay Example Doll represents the child - dolls are often used as puppets or symbols. Children are very often manipulated like dolls by their parents at a still young age as they are too young to be able to understand what is really happening. The female characters in â€Å"A Dolls House† by the author and playwright Henrik Ibsen project the idea that women are merely self-sacrificing entities of society. A woman can only justify her existence on earth by dedicating herself to others. It is a reality in most societies, where child marriages are still practised, that women practically have no rights whatsoever and are held in a condescending or patronizing manner by the men. The husband in the play â€Å"A Dolls House† treated her wife as a mere object or plaything, that made his wife feel depressed and trapped in the marriage (Ibsen, 2009:50). This â€Å"burka dolls† idea came from my last video project and how women are manipulated. This doll represents Islam although I am looking for a symbol towards my work; however my intention is not against Islam. According to my peers and my audience, its seems this is against Islam because I have been looking at Sara Maples works (haram or forbidden painting) who is against Islam and shown holding a pig, in which it is considered a sin to hold a pig because it is a dirty animal and therefore forbidden to cradle or handle it.

Economic Arguments for Further Enlargement of the EU Essay

Economic Arguments for Further Enlargement of the EU - Essay Example It is important to give a clarification of the above-mentioned phrase ‘further enlargement of the EU’ before I embark on the economic arguments about this move. Further enlargement of the European Union means the introduction of more new members in the union, a process that is well stipulated by the EU policies. The number of countries willing to join the European Union has been rapidly increasing since the 1990s with the most recent members to join the block being Croatia. The European Union has a very concise and clear policy that stipulates the requirements that a country applying for membership has to meet. This policy also referred to as the Union’s acquis communautaire and contains rules and regulations that applicants must follow with the main aim of the policy being to prevent rise of any conflict in the future. The countries have also to meet the criterion that was introduced in Copenhagen fully. The Copenhagen criterion was introduced primarily to cover political and economic aspects of the candidates or what scholars refer to as ‘democratic credentials and economic competitiveness’.   Deepening of the economy of the European Union is among the economic arguments that are highly outlined by economic experts. This is a call for an integration of the economy of the member states commonly termed as ‘having the Full Economic Union’. This would lead to a common market and an entire unification of the current fiscal and monetary policies.

Government and Offshore and Outsourcing Companies Term Paper

Government and Offshore and Outsourcing Companies - Term Paper Example The term paper "Government and Offshore and Outsourcing Companies" discusses if the government should impose stiff penalties on companies that offshore and outsource. Over the recent past, there has been a growing debate about the role of the government in the problem of offshoring and outsourcing of production among many corporations in the US.The debate has been so entrenched in the country that it formed part of the 1992 presidential debate between Bill Clinton and George Bush. The former had commented that offshoring would lead to more gains for the country in the long run. Recently, the debate has shifted focus into suggesting and proposing harsh penalties for companies that ship their operations overseas in a bid to slowing the practice. Many workers and trade unions have demonstrated against the perceived injustice and decried the lack of compensation for the same. It is understandable when such groups press such grievances forth but implementing what they suggest is totally i mpractical. While in truth locals do lose their jobs when companies move their operations elsewhere, it is not factual to assume that this loss surpasses the gains achieved. It is only prudent that one looks at it from both the company’s viewpoint and that of the larger population. To start with, offshoring is ideally a responsive strategy in dealing with the challenges that companies face in trying to make profits. Treating offshoring as an evil would be to miss an important factor that helps us understand the rationale behind it.

Order in the World vs. Savagery Essay Example for Free

Order in the World vs. Savagery Essay Choose a theme and explain how that theme influences the system of rules and order the boys establish when they arrive on the island, and what happens when the rules disintegrate. Order in the World vs. Savagery Among Men In William Golding’s Lord of the Flies, the characters demonstrate what can happen when the fear of the unknown sets in. Giving up the familiarity of authoritative figures and domesticated surroundings can put some people, especially adolescents and children, into a state of shock. If this state of shock does not set in immediately, it is inevitable to set in with time. This novel, filled with allegorical references, is a prime example of how the cultures and values set up by people and evolving over time can be ruined by crisis, creating our main theme of Order in the World VS. Savagery Among Men. The novel starts out with our main characters, the school boys, who have been marooned on a completely deserted island. Being that these are mere children, it doesn’t take too long before everyone starts to realize that not only do they no longer have the structure of adult supervision, but they must also learn to fend for themselves. Conflicting human instincts begin to arise, and we all know that without structure in our world, instincts can be a terribly scary addition to this chaotic mix. It is quite interesting to see that even given their crisis of a situation, one of the boys still clings to his former civilized lifestyle. He still has the urge inside of him to work toward order and their pre-existing domesticated, cushy lives. Living in our sheltered world for such a very long period of time, in this case his whole life has created a barrier between him and reality. Given that he is just a boy, this is not unusual but rather expected of him. On the other hand, we have the majority of the boys, who have resorted to their primordial instincts. They start off with a sort of structure: the conch shell. This is their only form of order in their new life, a symbolic sign of civility which they have brought with them from their old lives. This was, at first, a sense of security. The conch was once used to summon everyone together as a group after their plane crash. However after Jack the leader was chosen to run the group, he became relentless, spouting demands left and right, expecting his group to agree at every whim or else. Ralph, one of the other main characters, opposed the barbaric ideas proposed by Jack, and created his own group. When Jack hears of this disruption to his overruling, he makes sure to convince everyone that they need to be on his team and that he can help them more than wimpy Ralph will be able to. When his teachings are unleashed, Roger rolls a giant boulder onto Piggy, which also crushes their conch shell. I believe that this is a symbol of the disintegration of all civility among the boys. As these rules continue to diminish, the representation of our theme becomes more and more clear. For example, Simon encounters the beast that frightens all of the boys to no end, only to find that the beast does not exist; it is imaginary. The beast, we find, is simply a symbol which lies inside of each and every person because it represents human primitive instincts. When Simon went to alert the rest of the group about the beast, the boys with their newfound savage ways of living attacked Simon immediately without any hesitation whatsoever. The boys tore his body limb from limb until there was no life left. This part of the novel is an extremely important part of the theme because the behavior of the boys is what brought this â€Å"beast† to life! In conclusion, as you are able to see, our theme of order and reason in the world versus savagery and impulse influences the system of rules (or lack thereof) throughout the entire novel. In the beginning, many clung tight to their lives of order, while the remainder of others decided right away that because there was no supervision, they needed to have a leader as soon as possible. Toward the end of our novel, as their rules began to dismantle and leadership turned to a god complex dictatorship, we are still able to see the influential theme in the story line as savagery among men takes over all order when the killing begins.

Importance of a Crime Analysis Unit

Importance of a Crime Analysis Unit Crime analysis is not a new concept, as police officers have searched for ways to discover patterns and similarities between incidents for years. Furthermore, crime analysis has become a progressively common component in many police organizations. An increasing number of departments have allocated additional personnel to assume the role of crime analyst. Further, a number of police departments have established special units to perform crime analysis. In general terms, crime analysis deals with the collection and analysis of data relating to a criminal incident, offender, and target. Recently, there has been a shift from reactionary policing to proactive policing. Crime analysis does just that, it addresses the causes of crime and disorder overall preventing criminal activity before it ever occurs. Crime analysis is easily used in conjunction with community policing and problem-oriented policing, as they all have the same goal of preventing criminal activity before its too late (Gibli n, 2006). Analysis stands out amongst the best and most effective tools available to support law enforcement agencies today. Crime analysis is an effective and necessary constituent for both community and problem-oriented policing. Data collection is useless unless it is easily comprehended and relates to a case. The analysis of data not only puts an entire puzzle together, but it reveals what pieces are missing as well. Ultimately, crime analysis arranges information in such a way that it guides its departments towards prosecutorial achievement. Having a crime analysis function could fulfill the analytical needs related to problem-oriented policing. Basically, crime analysis coincides with any agencys contingency agenda and is an essential asset (Giblin, 2006). This paper is a proposal of guidelines revealing just how critical it is for this department to establish and maintain a Crime Analysis Unit. Mission, goals and objectives The mission of this crime analysis unit will be facilitating situational awareness and assisting out police officers with crime reduction efforts. The results of crime analysis will be generated to assist our officers with understanding their jurisdictions environment, as well as guide them in implementing specific strategies for crime reduction (Santos, 2012). The goals of this crime analysis unit will be to uncover vital pieces of intelligence from within huge quantities of data and to distribute this information to officers and investigators in the field, overall assisting their efforts in apprehending criminals and eliminating criminal activity. Additionally, analysis of crime is an essential tool when it comes to establishing crime prevention efforts. The cost benefit analysis shows that preventing crime costs less than apprehending, or trying to apprehend, criminals subsequent to the crime occurring (Osborne Wernicke, 2003). The overall objective of this crime analysis unit is to transform data into actionable intelligence on crime series, patterns, trends, etc. in order to support the department with preventing criminal acts from ensuing for both short and long term problems. Role of Analysis within the Department The role of analysis in this department is to assist with the overall intelligence, investigative, and planning activities. The crime analysis unit will analyze crime for a number of reasons. The analysts within the unit will allow this department to benefit from the wealth of information that exists in law enforcement agencies, the criminal justice system, and the public domain. The unit will also analyze crime to make the most of the limited law enforcement resources and to update our officers on general and precise crime trends, patterns, and series in a continuous, timely manner. Further, the crime analysis unit will be able to access crime problems beyond the local jurisdiction to pull from and assist fellow law enforcement agencies. On top of that, the analysts will be proactive in discovering and thwarting crime problems, as well as matching the departments efforts to the demands of an ever-changing society (Giblin, 2006). The crime analysis unit will ensure this department incorporates a geographic, spatial, and local focus that stresses the importance of incorporating crime-mapping techniques into departmental management, analysis, and enforcement procedures (Giblin, 2006). The unit will keep officers updated with critical information via crime bulletins, briefings, and a variety of intelligence reports. The analysts will also support officers and investigators in the field by identifying crime problems in their jurisdiction and assisting with short and long term prevention efforts utilizing the SARA model. The analysts will ensure they support the field both tactically and strategically. Although some crime analysis units solely produce crime statistics or only profile criminals, this unit will conduct a wide range of tasks in order to fully support field operations (Osborne Wernicke, 2003). The Crime Analysis Unit will also have an advanced and easy to comprehend software program as well. This program will be able to create statistics based off of inputted data, and will feature other tools like crime-mapping and an automated crime trend generator. With this database, even the entry-level analysts will be able to input data and generate basic reports. Analysts will also have knowledge on and be able to operate a geographic information system (Santos, 2012). Staffing A Senior Analyst will be in charge of the crime analysis unit and will be responsible for the everyday actions and products of the crime analysis unit. This position will be held by an experienced analyst with knowledge of all capabilities of the crime analysis unit and will be the link between the leaders in the department and the crime analysts. Below the Senior Analyst will be two specialty analysts, each with their own mission and team of three members. One team will be led by a tactical specialty analyst and the other specialty analyst will be skilled at strategic analysis. Both of these specialty analysts will have knowledge of general analysis techniques as well. The tactical team will focus primarily on present day issues, such as crime patterns and short-term statistics. The strategic teams objective will be long term analysis, focusing on permanent problems within the community. Although the two teams are split with separate missions, all analysts will have the basic knowle dge of all duties of the unit. The members on each team will consist of two entry-level analysts and one experienced analyst. The entry-level analysts will be responsible for conducting routine crime analysis duties. The experienced analysts on both teams will produce more advanced analysis, to include conducting statistics and research methodologies (Santos, 2012). These analysts will also assist the entry-level analysts and teach them what they know. Procedures There are five generally recognized stages in crime analysis: collection, collation, analysis, dissemination, and feedback. To start the process, the assigned analysts will start collecting data from a variety of sources, such as police reports, field interviews, probation and parole reports, as well as open source data. Analysts will ensure the information is coming from only the departments jurisdiction, as they dont need to be analyzing other departments jurisdictions. This data will be entered into a computer software program which assists the analyst with sorting. Since new data is constantly being generated, our department will choose specific crimes they would like analyzed. The analysts will then organize and place the data into sub-categories under the specified crimes. Once the data is organized, it will be analyzed more thoroughly and turn it into timely, useful, and accurate information for distribution. The analysis procedure will assist in identifying subjects, identify ing MOs, recognizing linked cases, and profiling all involved parties. Once the data has been concentrated down into useful information, it is distributed to the crime analysis units customers. Primarily it goes to the patrol officers, investigators, and command staff, but can also be disseminated to media, citizens, other city government employees, and other law enforcement agencies if needed (Osborne Wernicke, 2003). Since new crimes happen every day, they need to be added to the ongoing collation and incorporated into the bigger picture. When done effectively, this interesting and challenging work allows you, the crime analyst, to help police officers do a better job in making communities safer. Training All analysts in the crime analysis unit are preferred to have police knowledge, proficient research abilities, and technological skills. Subsequent to being hired, the analysts will undergo more training than their basic background knowledge. have training on geographical information systems (GIS), in order for them to generate intelligence products. Crime-mapping, CompStat, profiling, .. REWORD: The International Association of Crime Analysts has and continues to work to develop standards for crime analysis as a career and its practice. They have developed a national certification process and a handbook that provides basic crime analysis knowledge needed for certification, as well as a certification training series (IACA, 2011). More recently, they have initiated a standards, methods, and technology committee with the purpose of defining analytical methodologies, technologies, and core concepts relevant to the profession of crime analysis (IACA, 2011). Quarterly and annual training will be conducted using resources from the International Association of Crime Analysts (IACA) and from the International Association of Law Enforcement Intelligence Analysts (IALEIA) (Ratcliffe, 2004). Expected products Tactical crime analysis deals with the examination of recent criminal incidents and probable criminal activity through various methods (Santos, 2012). This type of analysis involves looking at data to produce intelligence on the where, when, and how of the crimes in order to aid field officers in pinpointing and interpreting certain, pressing crime problems. The objective of tactical crime analysis is to initiate a quick response to crime problems occurring in the present. The role of the crime analysts under the tactical team will be to identify current patterns of crime activities and forecast potential future crimes. The units tactical analysts will distribute information using a format known as pattern bulletin and include details such as suspect profiles, victim profiles, modus operandi (MO) factors, area type, day/time favored by the subject, and other elements that will assist in identifying the subject (Osborne Wernicke, 2003). The analysts will also provide products such as time series charts, crime pattern bulletins, and BOLOs (Santos, 2012). Strategic crime analysis involves long-range issues and arranging for long-term plans. The two main goals of strategic crime analysis are to aid in the identification and examination of long-term issue and to assess responses to issues as well as organizational measures (Santos, 2012). The analysts on the strategic team will observe long-term crime trends. The analysts will utilize different types of products to provide information to a variety of people, from command staff to field officers, as well as the community to put out this information. These reports will provide information on the ongoing deviation in certain crime categories, victim categories, target locations, or other crime elements of interest (Osborne Wernicke, 2003). The products of strategic crime analysis come in the form of memos, quarterly reports and maps, yearly reports, special reports, and research, evaluation, and problem reports (Santos, 2012). Because strategic analysis deals more with long term analysis, the reports will be pushed out over longer periods of time compared to tactical analysis reports. Along with tactical and strategic analysis, the crime analysis unit will also be able to conduct administrative crime analysis. Administrative crime analysis delivers a variety of services such as summary data, statistics, and general trend intelligence to the department. These products will assist administrators when they assign community resources and/or aid in relating pertinent information to citizens on crime and disorder issues (Osborne Wernicke, 2003). Conclusion: Most agencies are transitioning to a tactical and strategic crime analysis focus, dedicated to helping patrol officers and investigators apprehend criminals as well as assisting in problem-oriented and community policing efforts. References Giblin, M. J. (2006). Structural elaboration and institutional isomorphism: The case of crime analysis units. Policing, 29(4), 643-664. doi:13639510610711583 International Association of Crime Analysts (IACA). 2011. Professional training series. Retrieved from http://www.iaca.net/training.asp Osborne, D., Wernicke, S. (2003;2013;). Introduction to crime analysis: Basic resources for criminal justice practice (illustrat ed.). GB: Routledge Ltd. doi:10.4324/9780203463284 Ratcliffe, J. H. (2004). Crime mapping and the training needs of law enforcement. European Journal on Criminal Policy and Research, 10(1), 65-83. Retrieved from https://search-proquest-com.ezproxy2.apus.edu/docview/222839188?accountid=8289 Santos, R. B. 2012. Crime Analysis with Crime Mapping, 3rd Edition. Retrieved from https://online.vitalsource.com/#/books/9781483302270/ http://journals.sagepub.com.ezproxy2.apus.edu/doi/full/10.1177/1043986214525080 https://ric-zai-inc.com/Publications/cops-w0271-pub.pdf (?)

Violence and Oppression in Wrights Black Boy :: Wright Black Boy Essays

Violence and Oppression in Wright's Black Boy "You are dead to me dead to christ!" In the following paragraphs, violence and oppression in Ch. 5 will discussed and analyzed through examination of Richard Wright's --author of Black Boy(1945)--use of diction, tone, and metaphors. Were people of his time to read this book it's probable that they would understand, wheather they agree with the author's point of view or not, the amount of violence and oppression witnessed by a boy his age. Richard Wright, through the the use of the words his senses produced, brought his past into light for the children of the future. He allows his readers to feel as he did under the light of strong persecution with the use of an intimidating, heartfelt tone. "The cosmic images of dread were gone and the external world became a reality, quivering daily before me. Instead of brooding and trying foolishly to pray, I could run and toam, mingle with the boys and girls, feel at home with people, share a little of life in common with others, satisfy my hunger to be and live." Wright fills the chapter with a calm and mesmorizing tone; like that of a preecher drawing his audience into a hymm. Omisdt violence, under anger and fear, Wright converses with the reader as though he were a youth leader telling a story to a group of boyscouts outside by a campfire. His spellbounding words chant the reader into his world and produce a map through which the reader follows his life in the shadows of others. " I mingled with the boys, hoping to pass unnoticed , but knowing that sooner or later I would be spotted for a newcomer. And trouble came quickly- a bloabk boy came bounding past me, thumping my hat to the ground and yelling." To keep his audience from dazily drifting into a state of semi-consiousness, Wright interjects into his prayer with action in an excited and staggering tone. "A blow landed on the back of my head. I turned and saw a brick rolling away and I felt blood oozing down my back. I looked around and saw several brickbats scattered about.

Different Cultures, Different Essay -- essays research papers fc

Every society and culture has different ways of interpreting and defining occurrences by the way their own culture or society functions. â€Å"A society’s culture, consists of whatever it is one has to know or believe in order to operate in a manner acceptable to its members†(Geertz 242). The rituals, customs, ethics and morals that are attributed to the cultures have caused these differences. To understand how the people of one culture interpret a situation or event, one must evaluate the attributes that a culture has. The criteria that an event is based on changes as one culture applies their own ideas to the given situation. Heroism and violation are two concepts that are easily misinterpreted depending on culture’s ideals. Since cultures have different attributes it is impossible for two cultures to exist and share a view of a situation or event.   Ã‚  Ã‚  Ã‚  Ã‚  Heroism and violation are two concepts that are addressed by Geertz in his relating of Ryle’s story of the sheep raid. From the different cultures involved, two different interpretations are concluded. To the protagonist, Cohen, and the perpetrators of the crime, his raid on the Berbers was seen as heroism. Cohen risking his life for his redemption of crime that was committed against him is viewed as heroic. On the contrary, when Cohen returned to his French counterparts, they saw his redemption as a violation of the Berbers, and accused him of being a spy: Here, in our text, such sorting would beg...

Acid Rain :: Free Essay Writer

Acid Rain   Ã‚  Ã‚  Ã‚  Ã‚  Acid rain forms when sulfur and nitrogen dioxides combine with moisture in the atmosphere to produce rain, snow, or another kind of precipitation. This kind of pollution may also be suspended in fog or deposited in a dry form. Acid rain is most common in North America and Europe. Acid rain has also been detected in other areas of the world such as tropical rain forests of Africa. Canada has placed limitations on the sulfur emissions. The United States has not, so the emissions may still drift into Canada.   Ã‚  Ã‚  Ã‚  Ã‚  The acid rain cycle begins with hundreds of power plants burning millions of tons of coal. Burning coal produces electricity for us. Coal is made of carbon, but the coal that we mine is not pure carbon. It is mixed with other minerals. Two of these are sulfur and nitrogen. Then the coal is burned some of the sulfur changes into sulfur dioxide and nitrogen changes into nitrogen oxide. These escape in to the air as poisonous gases. Some smokestacks release chemicals like mercury, arsenic, and aluminum. Some of these minerals are changed in to gases and others become tiny specks of ash. As these chemicals drift, they may change again. They may react with other chemicals in the air. When sulfur dioxide combines with water, the result is sulfuric acid. When nitrogen oxide gas combines with water, the result is also another acid. When the clouds releases rain or other precipitation, the acid goes with it. This is called acid rain.   Ã‚  Ã‚  Ã‚  Ã‚  The level of acid is measured in pH levels. The pH scale begins at 0 and ends with 14. A reading lower than 7 is called acidic, and a reading higher than 7 is called basic. Seven is neutral. Normal rain is slightly acidic with a pH level of about 6.5. Rain with a pH of 5.5 is then times more acidic than normal rain and rain with pH of 4.5 is a hundred times more acidic than normal rain. In parts of the country, rain with pH levels of 4.5 to 5.0 is common.   Ã‚  Ã‚  Ã‚  Ã‚  An English scientist named Robert Angus Smith discovered acid rain in 1872, but no other scientist continued this study. Then in 1961 the Sweden wanted to know why the fish in their lakes were dying. Svante Odà ©n discovered that the reason was acid rain. After Odà ©n's discovery, other scientist began to study acid rain too.   Ã‚  Ã‚  Ã‚  Ã‚  Acid rain has destroyed plant and animal life in lakes, damaged forests

Gattaca examines science, religion, genetic engineering and ethics

By opening the movie Gattaca with quotations from Willard Gaylin and Ecclesiastes, director Andrew Niccol invites us to ponder the tension between science and religion with regard to the ethics of genetic engineering. This tension is further sustained through the complex relationship of the main protagonists Vincent and Eugene, who must ultimately conquer their own physical limitations in order to find â€Å"God†. As the titles run, fingernails, hair threads and skin particles fall to the ground in slow motion, giving way to an image of a young man vigorously scrubbing himself. Along with a disturbing score by Michael Nyman, this obsessive-compulsive behaviour contributes to the macabre images of hypodermic needles, catheters and hospital bags of urine and blood. The shower from which Vincent has just stepped quickly converts to a furnace (is this heaven or hell? ) while the inter-title â€Å"in the not-too-distant future† runs across our screen. It is the same young man, Vincent, who provides a voice-over and our point of view in Gattaca – the antiseptic setting of a futuristic space program. Here, somnambulistic employees dressed as clones move in and out of a facility designed for cold efficiency. Note the cool blue filters, curved, shining surfaces and, again, a peculiar preoccupation with cleaning. Loudspeakers welcome visitors to Gattaca in various languages demonstrating that, along with space exploration, genetic screening has diminished both the significance and desire for global boundaries. We are already aware that in this future â€Å"blood has no nationality†. For science now enables discrimination that is far more expedient than simply skin colour. Vincent, a â€Å"God† child, is conceived without the help of genetic engineering and is quick to realise that his physical inadequacies, in particular a congenital heart condition, will prevent him from reaching his full potential. It is worth noting that the setting where Vincent's conception takes place is made â€Å"natural† by the inclusion of beaches and palm trees. As we remain in flashback to where baby Vincent plays with a toy cluster of atoms (similar motifs are repeated throughout the film), we begin to understand the hypocrisy of what this â€Å"brave new world† has to offer. `Genoism† – discrimination on the basis of genetics – is illegal, yet it seems that poor genetic outcomes such as Vincent's prevents insurance cover, which disqualifies him from pre-school – surely an issue that already has some currency in the world we inhabit today. But although Vincent feels displaced by his genetically superior brother, Anton (note how he walks into the frame just as Vincent tears his own image out of the family snapshot), he is determined to fulfil his dream of space travel. The initial swimming race where Vincent is beaten by Anton serves as a plot device pre-empting the climax of the film where both brothers, now adults, play â€Å"chicken† once again. Aerial shots intensify a terrifying sea and, this time, Vincent's victory. The irony is stark as Niccol underlines the central theme of the film – what constitutes a â€Å"valid† human being? For surely Vincent, an â€Å"invalid†, has just proved that genetics has little influence over sheer determination and grit. Enter Eugene. Genetically flawless but crippled both physically and emotionally from a suicide attempt (he finished second, not first, in a swimming race), he is continually compared with Vincent, whose genetic profile dictates that he will die at the age of 30. Eugene is bitter and twisted while Vincent is single-minded and driven. Both, however, are essentially blind to what it is that makes them human. Vincent, desperate to conceal his identity from Irene, is nearly run down on a frenetically busy highway, whereas Eugene deliberately steps in front of a car in the hope of bringing about his own death. Both are so preoccupied with their own deficiencies that they almost miss their important â€Å"spiritual† journey. In fact, both these men run perilously close to becoming like Anton – robotic and devoid of emotion. It is Anton who provides the real paradox here by ruthlessly investigating his own brother's â€Å"invalidity† and, in so doing, demonstrates that genetics does not necessarily correlate with one's humanity. Indeed, it is Irene who, from the outset, seems to be more in touch with the natural world towards which Vincent is striving to return. Note the setting where she lives; rolling surf, pristine white sand, the warm light within in which she is constantly bathed, her disappointment with Vincent's supposed â€Å"perfection†, her fascination with the sunrise, her ability to notice the change in his eyes after he discards his contact lenses when most people can only recognise human differences by a DNA test. Irene's costume and hair are much softer, feminine and distinctively individual when she is away from Gattaca. Yet our focus continually returns to Vincent and Eugene, whose relationship not only dominates most of the film's running time but develops an intimacy that is as selfless as it is full of love. The overt twinning effect (Eugene operates as Vincent's doppelganger) combined with the homoerotic subtext belies any real attempt by Niccol to establish a meaningful connection between Vincent and Irene, with the latter finally reduced to â€Å"nominal love interest†. In an effort to conceal Vincent's identity, Eugene's loyalty is clearly demonstrated when, slowly and painfully, he drags his broken body up the spiral staircase – remember, he's scared of heights. Reminiscent of a DNA strand, the staircase is a metaphor for transcendence, for raising ourselves to a new level of understanding. Eugene, determined that Vincent too will break free of his earthly bounds – his physical being – recognises the symbolism when he refers to space as â€Å"upstairs†. Earlier, Vincent tells Eugene that weightlessness is like being in the womb and that in space his legs â€Å"wouldn't matter†. But in the end, Eugene returns to where Vincent originally emerged (this time to a self-determined cremation), his sacrifice complete as Vincent is released into space. The gift of the lock of hair is on one level a safeguard against Vincent's disclosure but on another a unique and somewhat childlike reminder of Eugene's innocence in a world gone mad with science and its attending preoccupation with perfection. It is Eugene who occupies Vincent's thoughts at closure, not Irene. Despite having overcome their genetic and physical dispositions, it is clear there is no real â€Å"place† for either of these men on earth. By accentuating the tunnels leading back to the womb-like spaceship and the foetal position of Eugene in the furnace, Niccol has both Vincent and Eugene return to where science and religion originate – back to the stars, back to God, back to â€Å"home†.